For labels, managers and agencies
Studios, Japanese PR, local playlists, press and a release campaign built for the Japanese market.
[PLACEHOLDER: international artists we work with — real logos, with permission]
A release in Japan is not a translated press release. It is a read of how Japanese listeners buy, discover and recommend.
Tokyo studios with engineers who recorded [PLACEHOLDER: real references with permission]. Local mastering.
Direct relationships with specialist press and niche media. No middle agency.
Curators of Japanese playlists, independent radio and specialist TV.
Where do you fit?
You want real dates at livehouses or festivals, not a self-funded holiday tour.
[PLACEHOLDER: real one-line case: "Name played 7 dates in 12 days, closed 2 sync licences"]
See how we build a tour →
You are releasing in Japan and want people who already move international artists there.
[PLACEHOLDER: real one-line case about a release]
See how we build a release →
You want the festival and the livehouse route without getting lost in Japanese paperwork.
[PLACEHOLDER: real one-line review from a traveller]
See how we build a trip →
Not everyone fits
Honest comparison
| Do it yourself | Generic travel agency | BtheMusic! Japan | Do nothing | |
|---|---|---|---|---|
| Access to the circuit | Only what your network already gives you. | None. | Direct. Named contacts. | Zero. |
| Language | You figure it out. | App translator. | We work in Japanese. | — |
| Time invested | 200+ hours. | 40 hours of calls. | 10 hours on your side. | 0 hours. |
| Visa risk | High if you have not done this before. | Not their job. | We handle it. | N/A. |
| Typical price | [PLACEHOLDER: $$] | [PLACEHOLDER: $$] | [PLACEHOLDER: $$] | 0 (and 0 result). |
| When it wins | If you already live in Japan. | Never for music. | When Japan is part of the real plan. | If Japan is a fantasy. |
If you already have a Japanese distributor with an in-house PR team, use them. If you do not, hiring one direct costs more than starting with us.
What happened when they worked with us
[PLACEHOLDER: 3-piece indie rock band, first time in Japan, 2026]
[PLACEHOLDER: 7 dates in 12 days, 2 sync licences signed, 42k views on the official clip]
[PLACEHOLDER: Latin label launching its artist in Japan, 5-track EP]
[PLACEHOLDER: in 3 Japanese playlists, 12 press reviews, release party at 180 attendees]
[PLACEHOLDER: group of 4 city-pop fans, first trip to Japan]
[PLACEHOLDER: Fuji Rock VIP + livehouse route in Tokyo and Osaka, 10 days with no logistics hiccups]
How we work
Positioning the artist in the Japanese market. Which niche, which comparables, which story.
Japanese press, radio, podcasts, specialist TV and YouTube.
Japanese curators of specialist playlists by genre.
A physical event in Tokyo or Osaka so the release lands with local news.
Add to the package
Japanese-language media kit, pitched to specialist print magazines.
Attaches to: Release plan
Pitched to specialist cable TV shows and independent FM radio.
Attaches to: Release plan
A physical event in Tokyo with press and scene peers invited.
Attaches to: Release plan
Three steps
What already works, what needs adjusting for the Japanese market.
Outcome: Clear positioning before any pitch.
PR, playlists, radio and YouTube.
Outcome: Coverage in at least 5 relevant Japanese outlets.
Physical event and post-release report.
Outcome: Real data so you can decide whether to come back.
Where the scene already follows us
Our weekly newsletter lands with playlist curators and specialist journalists in Tokyo and Osaka.
What they say
"[PLACEHOLDER: featured testimonial, 2 or 3 specific sentences]"
"[PLACEHOLDER: testimonial 2]"
"[PLACEHOLDER: testimonial 3]"
[PLACEHOLDER: 100+ verified reviews across Google and Trustpilot]
Questions we get
[PLACEHOLDER: two options depending on the artist niche]
We look at it case by case. Sometimes a local licence makes sense; sometimes it is better to keep catalogue control.
Coverage in 3 to 5 Japanese outlets, inclusion in at least 2 relevant local playlists, and 500 to 2,000 new monthly listeners from Japan.
Yes, if the budget covers the minimum campaign. We are honest about the bar on the first call.
First step
Give us the artist and the release date. We say whether a Japan launch makes sense and where to start.
Request a release planFinal step
20 minutes and you know if it makes sense.
Request a release plan